A customer got a cold hot dog in 30 minutes. Flo & Grandma rejuvenate the zoo and it becomes successful again.įlo & Grandma then head to the Baseball Stadium to watch the game, but attendance is poor and the baseball diner is lackluster. The waiter tells them that the reason for the zoo's poor state is recent funding cuts by the city. They head to the restaurant but are appalled at the service. Starting with the Zoo, Flo & Grandma return to discover the zoo is now desolate.
Flo decides to use her culinary skills to rejuvenate the town by improving the restaurants at all the formerly popular hangouts. Unlike most trial games, this one won’t expire.Flo returns to her hometown to visit her Grandma, Florence, only to find that the place has become a run-down ghost town. “It’s a really limited business model,” said David Cole, an analyst with DFC Intelligence in San Diego.Īlthough consumers can buy a full, 50-level version of “Diner Dash: Hometown Hero” for $20, PlayFirst is also offering them the chance to download a version with seven levels without having to pay a dime. But the model has a flaw: For the average casual game, just 2 percent of the people who download it end up buying the full version. The business model has been successful enough that the casual games industry has been one of the hottest sectors in video games in recent years.
If they want to keep on playing, they have to buy the full version of the game for about $20.
Customers download its games from the PlayFirst or other casual games Web sites and can play them for 30 to 60 minutes. Like many companies in the burgeoning casual games space, San Francisco-based PlayFirst has built a business around the try-before-you-buy business model. So when game developer PlayFirst decided last month to offer a free, non-expiring version of the latest edition of a franchise that has seen 200 million downloads, it was something of a bold move. “Diner Dash” is something like the “Halo” of the online casual games market.
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